blob: 0ac76ece30b571329c49a8caf0d80aa1d2b11b57 (
plain) (
blame)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
|
<h3>Quote of the Day 每日引言</h3>
<blockquote>
<p>This is a disaster. Look at the air, listen to the buzzing of the sun, the same as yesterday and the day before. Today is Monday too.</p>
<p><cite>— José Arcadio Buendía</cite></p>
</blockquote>
<p><cite>Excerpt from "A Hundred Years of Solitude" by Gabriel García Márquez. Shared by Albert Tan.
<br>选自加西亚 · 马尔克斯《百年孤独》。由 Albert Tan 分享。</cite></p>
<h3>Art of the Day 每日艺术</h3>
<img src="/files/hope_despair.jpg" title="Hope and Despair">
<p class="ps">Prompt: An intricate black and white sketch with the theme of hope and despair.</p>
<p><cite>Created by Microsoft Bing Image Creator. Shared anonymously.
<br>由 Microsoft Bing Image Creator 创作。匿名分享。</cite></p>
<h3>TOK of the Week 每周知识论</h3>
<p><b>TOK and Business</b></p>
<ul>
<li>To what extent does the <strong>brand</strong> influence customer's decision when buying a pruduct?</li>
<li>Product vs. Brand
<ul>
<li>A <strong>product</strong> is what customers buy to satisfy their needs and wants.</li>
<li>A <strong>brand</strong> is not only a logo. It represents your connection with your customers.</li>
<li>Both could be crucial factors influencing customers.</li>
<li>Although customers want to buy the best products with the lowest costs, they would also want to buy brands that represent their personality as well.</li>
</ul>
</li>
<li>Branding of Apple
<ul>
<li>When we think of Apple, we think of its minimalistic design, seamless user experience, and high quality.</li>
<li>We can see these qualities not only in their products, but also theri monochrome logo and even their retail stores... These all contribute to the incredibly consistent brand image of Apple instilled in the customer's minds.</li>
</ul>
</li>
<li>"Think Different"
<ul>
<li>Apple's campaign "Think Different" further builds the brand image of innovation and creativity. It represents the aspiration of the company, building a memorable brand personality.</li>
</ul>
</li>
<li>The Power of Brands: Apple Polishing Cloth
<ul>
<li>A piece of premium fiber cloth on Amazon is worth $1.50.</li>
<li>Apple put its logo on it and priced the same piece of cloth $19 each.</li>
<li>This is because Apple products are not only tools. They represent a lifestyle choice and a form of self-expression.</li>
<li>And people do buy it!</li>
</ul>
</li></ul>
<p><cite>Shared by Henry Dai from Waiacademy.
<br>由 Waiacademy 的 Henry Dai 分享。</cite></p>
|
